March 30, 2023

Ecommerce Content Marketing: What Works Best in 2023

Ecommerce content marketing is an effective and valuable strategy to attract new customers and strengthen existing relationships. Ecommerce business owners often spend a lot of time, money, and energy creating educational and entertaining content for their audience. However, everyone doesn’t get the expected results. Today’s customers are constantly bombarded by all types of content and easily distracted. Despite creating the best content, you may not get the clicks and likes you expect.

How can you cut through the noise and create content that resonates with your customer? We surveyed nearly 1700 business owners and marketing experts to find out! Content marketers from around the globe shared what worked for them, what did not, and the challenges they faced. Full survey results are in our 2023 State of Content Marketing Report. Our expert panel will also discuss survey details and several practical ecommerce content marketing tips at our free online workshop on Tuesday, April 11, 2023, at 1 pm EDT / 7 pm CEST.

While you wait for the workshop, this article summarizes key 2023 trends so you can plan your content marketing strategies today!

Free Workshop

Free Workshop: Ecommerce Content Marketing: What Works Best in 2023 Tuesday, April 11, 1 pm EDT / 7 pm CEST

Register now
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Ecommerce Content Marketing Best Practices for 2023

Our survey showed that audience research is vital to content marketing success. Peeking into your customers’ minds and knowing what they want and what they search for is the top success factor. This is closely followed by increasing content volume and frequency. Consistency is critical for 2023 ecommerce content marketing success!

Ecommerce Content Marketing Best Practices for 2023

Do In-depth Audience Research

Our experts advise that you have to research your audience before starting with content marketing. Create a target customer persona and find out answers to questions like:

  • What does my customer want to read or watch?
  • What topics or keywords do they search for?
  • Which channels do they prefer?
  • What problems are they trying to solve?

Customizing content to your audience’s needs remains one of the top ecommerce content marketing strategies in 2023.

Search Engine Optimization

There is no point in great content if your buyers don’t see it. SEO is the single most driving factor for content marketing success. Once you know your audience, identifying and targeting keywords they search for and using these keywords across your content is essential. You can use several tools and strategies to improve SEO on existing and new content. Our experts will dive into several SEO strategies in our upcoming online workshop!

Increase Content Volume and Frequency

Content marketing is a numbers game. The more content you generate and publish, the higher your rank, irrespective of your target channel. Posting videos once a week or writing a monthly blog is no longer effective in 2023. You have to post content several times daily to build trust and connection and remind your customers of your brand!

Focus on your content marketing efforts

Only 22% surveyed attributed success to diversification, and only 17% felt that new distribution channels were effective. Customers prefer specific channels and content types. If your audience likes your current strategy, there is no need to reinvent the wheel! Focus your ecommerce content marketing on what your audience loves and do more of it. For example, if they like Tiktok videos, make more TikTok videos—don’t waste time creating longer videos for Youtube. If they want your Instagram content, don’t adapt to Snapchat. Create content volume on channels that work!

What’s your average monthly budget for content marketing? There’s a misconception that you must spend thousands of dollars to see results. The majority of survey participants reported a monthly budget of just $1000-$5000 on ecommerce content marketing. One-third of businesses spend less than $1000! Only 5% spend over $20000 on content.

You can adjust the budget to best fit your requirements. If you are a new business, spending a small amount but focusing your efforts goes a long way and helps you launch. However, if you are an established business, consider increasing your budget. More than half of our survey participants plan to increase ecommerce content marketing spend by 25% in 2023. You may also have to spend more to stay ahead of the competition!

Ecommerce Content Marketing 2023 Budget Trends
Content marketing budget changes in 2023

Ecommerce content marketing challenges for 2023

What challenges should you anticipate and prepare for in 2023? The topmost challenge is attracting quality leads from content. It is easy to get views, impressions, likes, and clicks, but conversions are a different story. How do you get more customers to contact you or purchase? 43% of business owners are struggling to find the answer.

The second challenge is volume generation. If you want to create more content faster, you need resources. How can you scale your budget, content marketing team, and time in 2023? Tools and technology are essential, but you need a steady stream of new content ideas. Scaling your content marketing in 2023 may be more complex than you think!

Ecommerce content marketing challenges for 2023

Effective Ecommerce Content Marketing for 2023

Content marketing will get you more sales and customers, but only if done correctly. Half-hearted efforts are a time-sink and won’t work if your competitors spend more and generate frequent, high-quality content for your audience. The best way to get started is through training. Joining our free online workshop on Tuesday, April 11, 2023, at 1 pm EDT / 7 pm CEST. Our expert marketing panel will cover:

  • Critical techniques for maximizing online sales in 2023.
  • What an outstanding content marketing strategy looks like.
  • Types of ecommerce marketing content that work.
  • Eight crucial tips for ecommerce content promotion.

Free Workshop

Free Workshop: Ecommerce Content Marketing: What Works Best in 2023 Tuesday, April 11, 1 pm EDT / 7 pm CEST

Register now
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Panel guests include top marketing experts like Jordi Ordóñez, an ecommerce consultant for leading European brands, and Aaron Orendorff, head of marketing at Recart. The session will be hosted by Daniela Bolzmann, ecommerce founder and marketing consultant.

The panel will answer all your ecommerce content marketing questions, like

  • Which video formats produced the best results for ecommerce?
  • Which social media platforms are the most effective for sharing content?
  • How many people do you need to make a high-performing content marketing team?

The upcoming workshop is jam-packed with valuable information and more ecommerce trends to give you the best start for 2023! Sign up now so you don't miss out. We’ll email reminders closer to the date.