Anthony Capetola

Anthony Capetola

Data-driven, results-oriented marketer with extensive experience in driving business growth through integrated marketing plans, business development strategies, and customer advocacy initiatives.

How To Remarket More Effectively with Ecommerce RLSA Campaigns

How To Remarket More Effectively with Ecommerce RLSA Campaigns

Remarketing lists for search ads (RLSA) is a Google AdWords feature. RLSA is literally segmentation at its best and, when properly managed, can contribute to more conversions.